Internet success, in my opinion, is the ultimate goal that we strive for in our online endeavors. The goal for many is a difficult one to define. For some, success online is being able to work at home, to not have a 9-5 job. Some people are happy with their internet business as just being a hobby that they do in their spare time.
How you define success is mostly a personal reflection on what you want to get out of something. There are many that define success as making a certain amount of money from their business.
Those seeking success will commonly ask, “what steps must be taken in order to make my internet business successful? In my opinion, the best way to be a success is to find someone that is already a success and try to mimic their system. I’m not saying that you should completely copy a business. What I am saying is that you should Reverse Engineer the product or business in order to know what it takes to be successful in that area.
Reverse Engineering is a very effective method for discovering what your competition is doing to be successful. Lets check out an example of how this can help us.
If we search Google for the keyword, “making money online”, we get the following results.
So if we have a niche site that is about “making money online,” and we want to rank high in the organic SERP’s, we would click on the number one result and analyze their site.
Money Maker Info Analysis
From examining the site we can see that it is a relatively standard blog with a modest theme. It doesn’t look like there is anything overly technical about the page. So how does this page get the #1 organic ranking with Google? Well I’m sure that the age of this blog plays a role. The blog was started in July of 2,006 and we can see that it has been updated on a regular basis with new fresh content. A note of interest is that the blog didn’t have posts until 06′, but the site was started October of 2000. Another observation is that the url contains the keywords: money, maker, info. Having the keywords of your niche market will help your ranking.
We also see that the keywords: make money online, appear often in the title tag and site description. I’m sure that the site using Blogger helped a little, since it belongs to Google.
Something that is also interesting to note about this site is that it has a page rank of 2. This is a low page rank score. So does this mean that page rank doesn’t hold much weight for ranking? I think it definitely helps in ranking, but is not the only factor when determining a sites rank. This site has 102,000,000 incoming links from Yahoo and more than 500,000 from .edu domains. So the amount of links definitely plays a role in its rank.
Conclusion
Reverse Engineering is a powerful technique for replicating an internet success. This is just one of the many ways that this technique can be used. Some things learned from our analysis of money maker info.
- The age of the domain plays a significant role in its ranking.
- Placing your niche keyword in the URL also helps.
- Updating your blog frequently with fresh, relevant content is a key to success.
- The amount of incoming links to a site affects its ranking.
- Using your keywords in the title tag and site description helps ranking.
There are of course other factors, on page and off page that need to be considered when judging a sites ranking, but these are a good start. The important thing to focus on is steady, continual progress.
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